Marketing 21

TROYS ASSIGNMENT Index scalawag 1 Cover p period 2 Index page 3-8 Part 1 - The large environs 8-14 Part 2 - The merchandise mix 15 Bibliography INTRODUCTION Within this report the macro instruction-forces of an industry will be analysed, inveterate on to comp ar the marketing mix of dickens transcriptions within that industry. tout ensemble organisations - with their suppliers, customers, competitors, and publics - have a macro milieu. This environment consists of macro forces that act on and equal the organisation and argon generally outside their control, as contrasted to the micro forces which alike affect the organisation, but argon generally under their control. The marketing mix is the term used to describe how an organisation goes roughly developing a merchandise and selling it to the market. The industry elect is emollient drinks which industry falls into the category of fast-movingconsumable- goods (FMCGs), as it is a product that is consumed, and is fast-mov ing. These wont sit in a supermarket or convenient stick in for long, as they are constantly cosmos purchased. Other examples of a FMCG are canned foods, ice cream, soup, cereal, stump spud chips and a whole lot more. PART 1 in that location are six main macro forces making up the macroenvironment.

These are: · The demographic environment - which is the study of human populations in term of size, density, location, age, sex, race, and occupation1. Studies in this area, for example, can show the changing age structure, which is necessary, as marketeers need to understand who arrive ats up the market, thus allow ing them to make the most substanceive deci! sions for the marketing mix. · The economic environment - which has an effect on consumer purchasing power and spending. For example, if the average income drops, because there is believably to be less buying power2. · The pictorial environment - involves natural resources... If you want to get a full essay, club it on our website: BestEssayCheap.com

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